MKT 306 Marketing Strategy Research Paper Example | Topics and Well Written Essays - 2750 words

MKT 306 Marketing Strategy - Research Paper Example The marketing strategies should focus mainly on the differentiation aspect and strive towards gaining a competitive edge in the consumer market of oral health care. The report discusses the marketing strategies for the tooth brush named Colgate 360 Precision Toothbrush which is the product of the Colgate Palmolive Company. Toothbrush market is increasing with time and many brands are being introduced on a regular basis in the consumer market of oral hygiene care. For toothbrushes to be successful, it should have innovation and differentiation from the products previously increasing in the market so that it attracts consumers towards buying the product. This plan discusses the marketing strategies for the Colgate 360 Precision Toothbrush. The industry that are involved in health care have the main purpose to make oral hygiene products that prevent diseases in the teeth and gum and provide benefits to the customers. Types of oral hygiene products could be toothpastes, mouth washes, toothbrushes, dental flosses tooth whiteners. etc. The pioneering of toothbrushes started in the era of 3000 B.C and different innovation and products are being developed with advancements and enhancements since that time. The design of the toothbrushes has been constantly changed to ensure maximum cleansing of the teeth. Other features that have been enhanced in the category of toothbrushes in their size, colors, handling positions, bristle textures and types, their shapes etc. Toothbrushes were not given much importance while their selection in the beginning by customers. Gradually with time the focus towards toothbrushes started increasing more and the concern of the consumers towards toothbrush benefits gained more attention. With problems of teeth such as having cavities, bleeding gums etc urged the consumers to buy toothbrushes of better quality and features. These variations have been improvised to ensure proper cleaning in every nuke and corner of the oral

The Call Of Jack London Essay -- essays research papers

The Call Of Jack London   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  During a time when man had gold fever, and philosophical views plagued the minds of many, one man took these views and turned them into great outdoor adventures. John â€Å"Jack† Griffith London, a twentieth century author, wrote The Call of the Wild, other novels, and short stories that depict the philosophical views of the time and added adventure to them by using his own life experiences that carried thousands of men including himself to the Klondike in search of gold.   Ã‚  Ã‚  Ã‚  Ã‚   In Winter 1876 San Francisco John and Flora London shared the joy of childbirth in the celebration of their only child together. They named the baby boy John Griffith London, or Jack for short. He became the twelfth child of his father, for through his first marriage he had eleven children. Jack London’s family was stricken by poverty. His father had many trades, however worked mainly in truck gardening(McCracken 370). After Jack’s graduation from grammar school, which he attended in Oakland, Jack read many novels, mainly ones about romance, travel, and adventure. He took many odd jobs to make ends meet(Comptons Interactive Encyclopedia).   Ã‚  Ã‚  Ã‚  Ã‚  Jack had ambitions for a life at sea. At age fifteen Jack London bought a boat of his own, called Razzle Dazzle. He became an oyster pirate, sailing the San Francisco Bay robbing oyster beds and becoming a heavy drinker. Jack had many hard times. He spent some time as a hobo and spent some time in prison. At the age of nineteen he entered high school. Hard work enabled him the privilege of attending The University of California at Berkley. Less than a year passed and he gave up school to try and support his family and persue a writing career. He did not sell any of his work(Kunitz and Haycraft 844).   Ã‚  Ã‚  Ã‚  Ã‚  He joined the gold rush to the Klondike in the summer of 1897. The group stopped along the Yukon near about the Stewert River for winter. London became vary ill with Scurvy and was forced south for survival. Upon his re entry to San Francisco Jack learned of his fathers death. He could not find work of any kind, so once again he tried his hand at writing. His first writing, a story about life on the Yukon, was accepted by a magazine called Overlan... ...ty. This is illustrated in a quote from the book, â€Å"His cunning was wolf cunning...his intelligence, shepherd intelligence and St. Bernard intelligence.†(London) â€Å"London’s unusual subject allows him to see virtues in return to an aboriginal state that could not be found if humans were the subject.†(Magill 1148) He also uses the literary element of contrast to bring effect to his novel. For instance when â€Å"Buck is at his most savage he is also most completely fulfilling his potential utulizing his brain, muscles, and heart to the utmost.†(Magill 1148)   Ã‚  Ã‚  Ã‚  Ã‚  Jack London had a life full of ups and downs . He used ideas of philosophy that affected the world to inspire all of his writings as well as the ideas of his own experiences and of the great adventures celebrated in the age of time. He used ideas of Charles Darwin, racial hierarchy, and the American Credo of success to inspire his writings. Once he tried to make it to Alaska himself, so he was able to use some of what he experienced to add realistic adventure to his stories. All elements of his life and his era helped make him one of the greatest adventure writers of the generations.

Employee Handbook Essay

When employers are putting together the employee handbook, they need to include some legal issues that may apply when there are any disputes or how go along with some procedures. The handbook is used to familiarize the employees with the policies and procedures that are to be followed in the organization. Employers may include certain provisions that dictate how the employees may carry out certain activities without putting the employer’s business in jeopardy. The employers should ensure that they use the right language that will be later be interpreted by the employees in the right manner and that may not be violating employee organizational rights. Most employers ensure that the employee handbook has certain restrictions that prevent employees from sharing the employer’s confidential information with outsiders. Such information is not usually available to the public and if it happens that it is leaked out, it would cause some damages to their business. However, it is under the National Labor Relations act (NLRA) that the employees are free to discuss details about their compensation or conditions against which they have been employed with other people who are not part of the organization. The NLRB prohibits employers from giving policies of this nature. One of the Sections in the NLRA states that employees have a right to join or form unions or even be engaged in concerted activities. However another section states that there are unfair labor practices that may be faced by an employer if employees join or form these unions or engage in other concerted activities. There may be problematic employee organizational rights that are under the NRLA but the employers can draft them in such a way that they are lawful according to the Act. The employers may include some anti-union statements that may be used when employees engage in unfair labor practices. Whatever provisions are included in the handbook about legal considerations such as how the employer may violate the rights of the employees and generally how each party should conduct its activities without hurting each other. ETHICAL CONSIDERATIONS With many and different types of employees from different parts of a nation or even region, there is always a need for the employers to have certain considerations concerning the ethical culture of the organization. The ethical culture of an organization defines how the employees are to carry out all the operations in the organization. Employees are supposed to treat customers with much respect since they are the major source of profits for the organization. They are supposed to take care of the interests of the employers and at the same time take care of their own interests. These interests should not be in conflict since they depend on the employer and the employer also depends on their efforts. The ethical considerations may also involve how to pass information to their core workers or the line managers or even to the top management. They are supposed to use a certain communication channel that has been specified in the employee handbook. Communication is one of the important aspects in a business and therefore employers may consider this as one of the elements that determine the public image that they depict to the general public. Privacy is also a matter of ethical consideration whereby the employees are obligated to keep information about their employer to themselves and not discuss their terms and conditions of their employment. Each organization and employer will have their own considerations to include in the employee handbooks but they should conform to the Acts of the National Labor Relations Act. Roger K. G. , Bankovich, C. & Browning,J. (2005). What’s in Your Employee Handbook? Some Provisions May Be Harmful Rather Than Helpful Under the National Labor Relations Act. ASHHRA/IRI 24th Labor Activity Report. Papademetriou, L. (2003). Employee Handbook: We Scare Because We Care. London: Random House Publishers.

The Issue Of Gun Control - 2226 Words

Gun Control Do guns really kill people or are they just being blamed for it? This question come in to the minds of people whenever there is a shooting involved. For instances, when a 22 year old man went into sandy hook elementary school carrying firearms and tragically killing 20 children and 6 adult staff members. Whenever people debate about gun control, it always causes people to pick a side, on whether to support it or not. There are people that are anti-gun that support gun control, they feel that the government should ban guns in order to lower crime rate and to prevent future tragedies from happing again. Then there are people like the National Rifle Association that strongly believe in the second amendment and they also believe†¦show more content†¦Former associate justice John Paul Stevens, who has served in the Supreme Court from 1975 to 2010, thinks that we should change the second amendment in order to protect people from gun violent. In his book called â€Å"Six Amendmen ts: How and Why We Should Change the Constitution.† He suggest that the people should replace the second Amendment so that it says the right of the people to keep and bear arms [when serving in the militia] shall not be infringed. What that means is that only people that are serving in the state militia are allowed to have gun. The reason Stevens wants to make this particular change to the second amendment so that Congress will stop arguing about whether or not the government has the power to regulate gun control and do what they think is best for the public. In other words, John Paul Stevens wants the government to have full control over the right to bear arms so that they can decide on weather what person is allowed to have guns. Stevens say that by doing this, there would be less crime committed by firearms. Not all of the people agree with John Paul Stevens’s idea to change the second amendment. National Rifle Association or the NRA for short say that in order to u nderstand the true meaning of the Second Amendment, it is important to understand the men who wrote and ratified it, and the issues they faced in creating the Constitution. During the debate