Managing Performance Case Study Example | Topics and Well Written Essays - 500 words

Managing Performance - Case Study Example In addition, the deficiency is also important as it contains the relevant information that has been ignored and that gives a wider view of the performance of the employees. However, the performance measures should try to minimize contamination and deficiency in order to obtain validity (Bach, 44). b. The measure that lacks specificity reduce the effectiveness of a performance appraisal, therefore they should be specific in that they are told what they are expected to do and how the outcome they are supposed to deliver through feedback. Being specific helps the leaders and the employees to meet the set goals of the business. There are strategies that should be put in place in order to specify what the employees are expected to do. For this reason, a measure that lacks specify does not help to meet the set goals of the organization. Employer should point out the specific issues that he feels the employees are failing to improve (Bach, 25). c. Quality is one of the components that can be employed in this sports company so that the company can produce sportswear that are of high quality and unique than the other companies. Secondly, timely, this indicates that the goods produced should be readily available at a store for distribution 2a. Behavioral approach and the results approach performance management is important, behavioral approach is a measure of performance where the bad behavior is monitored, and the bad behavior is discouraged through various means while good performance is rewarded. Result-performance where the employee is rewarded for better performance in order to encourage them to work hard and get more rewards such as promotions, additional payment, increased commission among others (Bach, 14). 2b. Result approach is the best since it makes the workers work hard as they will work with minimum supervision, as well as they can sacrifice to work more hours in order to meet the target. However, behavioral approach is not

Redbull case study Essay Example | Topics and Well Written Essays - 750 words

Redbull case study - Essay Example Red Bull overall marketing strategy is a combination of both global and local strategies. Red Bull has devised a unique, innovative, viral marketing strategy which mainly targets consumers in need of energy boost, especially young adults, club-goers, college and university students and young urban professionals (Kotabe & Helsen, 2014). This local strategy has seen growth of sales locally in countries where it operates. On the other hand, the company has expanded its distribution channels in various countries all over the globe using a strategy that is in no way related to traditional marketing strategies. In the process of international market selection, demographic segmentation criteria would be most relevant segmentation criteria. Having devised this approach in its market orientation, where its target group was those consumers who are in need of energy boost, especially the young people, this would also work in the process of international market selection. Putting into consideration demographic characteristics such as age, lifestyle, income, occupation, sex, education and nationality would help Red Bull select the best international target markets segments whose buying behavior are known. This criterion is most relevant to have Red Bull enjoyed in the right context- where there is need for energy boost rather than just selling a beverage (Kotabe & Helsen, 2014). The launch of Red Bull Cola and Red Bull Shots was a wise idea by the company. Red Bull had specialized in only one brand, which was energy drinks and was available in two flavor varieties. This move was a major brand extension aimed at tapping new markets that were untapped. This move would see expansion of its operations and revenues. The launch of the new brand the Red Bull Cola and Red Bull shots in many markets at the same time saw Red Bull survive stiff completion on some markets like North America (Kotabe & Helsen, 2014). Target of one segment of the market would risk eviction by other